Creating a successful web page begins with analysis. Each client has a unique image, unique needs, demands and goals. At the analysis stage we familiarize ourselves with the client and with their field of operation. We research the client's competitors and analyze the overall state of the specific market on the Web.
Each company has a vision through which they want to present themselves to the rest of the world. Every enterprise is characterized by its pattern of operation – how it offers its services and what it considers to be its strengths. A company is also characterized by its clientele – by who are its customers and what do they expect. Its image is shaped by its employees and partners as well as its model of procedure, its strengths, weaknesses and patterns of development. Several companies have adopted a company style that is used on documents and in advertisements. We take all that into account. Thus do we map our client's personality that forms the essence of the future website.
We assess the client's position on the market. A lot of companies want to enter the Web in order to improve and strengthen theirs, yet there are many who plan to use a new website as a means of repositioning themselves. Similar analysis is also necessary in the case of freshening up an existing website. We always try to analyze the client's goals and expectations as elaborately as possible.
Every company has its regular customers that they want to maintain and service better. We learn about our client's clients, their wishes and habits. This part of the analysis establishes the principles of the web-based customer service.
Every company encompasses a huge amount of information regarding know-how, advertising materials, experience, the clients' problems and much more. Presenting all that on the Web would be pointless – it would be an unnecessarily big and time-consuming task. It is imperative to establish what manner of information is important in order to introduce the company and its products. User education and consultation must also be emphasized. The more useful information the website provides, the better it sells. This part of the analysis establishes the principles for information publication.
As the result of the analysis a thorough concept for the new web page is created. This document forms the framework and the starting task for all the future stages essential in the creation of the web page.
